Hyundai Super Bowl LIII Commercial Boosts Hyundai Shopper Assurance

If you watched the battle between the New England Patriots and Los Angeles Rams on February 3, 2019, you might have concluded that the Super Bowl LIII was somewhat underwhelming. If you were one of those viewers who shared that opinion, you might have shifted your attention to the commercials to make up for what the game lacked. Out of all the commercials during the game, there's one car commercial that stood out in the minds of many sports fans - and Hyundai fans.

Hyundai's "The Elevator" commercial starring American actor, director, and producer Jason Bateman was well received by viewers because of the familiar life situations that many of us have faced like jury duty, a root canal or the middle seat on an airplane. Within one minute, Jason Bateman showcases a collage of elevator floors displaying unfortunate life situations. All montage makes the ending more rewarding and glamorous: dropping the couple off on the top floor for Hyundai Assurance.

The commercial does an excellent job in getting across a strong message in only 60 seconds. It states that having Hyundai Assurance is something drivers want to do, not something they have to do, but secretly don't want to do. "The Elevator" commercial did what all commercials intend to do: it increased digital traffic to the brand's website and fueled excitement about the new Hyundai Palisade SUV, which made a special cameo.

The USA Today Ad Meter ranked the commercial as the number one automotive advertisement during the Super Bowl LIII. After receiving such overwhelming digital praise after its Super Bowl airing, Hyundai added 30 seconds to the ad. This extension left the initial commercial intact while adding in a few more elevator floors for a Kid's Pizza Party and a Music Festival Bathroom - two more life scenarios that most people don't enjoy.

Do you want to get in on the rewards of Hyundai Assurance on your next car or SUV? Then shop our new Hyundai selection at Goshen Buick-GMC-Hyundai. You can also let our team know if you'd like to be kept in the loop for updates on the 2020 Hyundai Palisade. But first, laugh by watching Jason Bateman use his comedic timing in the all-too-relatable "The Elevator" Super Bowl commercial.

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